The Digital Age leaves no industry behind, not even relatively exclusive ones like business aviation. In 2019, it’s professional suicide for a company to ignore data gathering opportunities. This year will see a rise in private aviation companies utilizing intelligence software, and in turn, providing customers with a more modern experience.
What technology will play a role in business aviation this year?
Given that business aviation only claims around 30,000 end-clients, it is difficult for the industry to gather the same sort of large scale data that commercial airlines have readily available. However, more interactive analytics services are stepping out onto the scene, providing a unique opportunity to businesses in the industry.
- Tableau — Essentially, tableau allows for data collection and visualization. Once data has been collected, it is easy to consolidate into a digestible visual form that provides insight to businesses.
- Microsoft Power BI — This service functions much in the same way as Tableau. Microsoft Power BI also creates data visualizations to help a company assess its current state, and can import data sets from multiple sources.
These services will give better insight into things like buying trends, flight patterns, and fuel usage. They can also present simpler opportunities for assessing safety.
How does this impact the customer experience?
It’s impossible to fix something without knowing that it’s broken in the first place. Analytics services will point out any glaring issues to a company that may have otherwise flown under the radar.
Utilizing this type of service can also allow customers who have chosen to travel by private jet charter to complete an assessment of their experience, which would be automatically fed into the software to produce quantifiable statistics about customer satisfaction.
Analytics services can also be used to create things like flight maps and price comparison charts that will simplify the private jet charter selection process for customers. Providing verifiable data comforts customers by signaling to them that they have chosen to work with a reputable company.
While we at Jet Partners certainly respect and value digital data, we did not need modern trends to tell us how important it is to operate with fairness and transparency.
Jet Partners has long upheld a policy of providing customers with safety reports, should they request them. Third party auditors rate individual operators, as do crew on each flight, so that we can assess whether or not they meet our standards.
Additionally, Jet Partners will gladly offer price comparison data, as there is nothing to compare at all. We will match or beat the price of any other private jet charter company.
The importance of learning more about the business in which we operate cannot be overstated. We are excited to embrace evolving intelligence trends within the private aviation industry, even more so because we have never shied away from relevant data collection.
As trends veer into digital intelligence requiring deeper analytics, Jet Partners is happy to metamorphose while offering the same level of quality, safe, and cost effective service.